Last Days of Playland-at-the-Beach

Note: This is Part 3 of the Playland Story. It’s full of occult hippies and glamorous pop stars and stuff you’ll want to read about — but if you came in late, you might want to start with What Happened to Playland at the Beach? just below.

By the mid-Sixties, Playland at the Beach had lost it’s magic, even for me, and certainly for the Whitney family who owned the park. After George Whitney Sr., its entrepreneurial genius and founder, died in 1958, the family business slowly disintegrated in law suits and ill will, with the children — able people in their own right — battling their mother who still controlled the park and who finally forced them out of management roles.

If I ever went to Playland, it was late at night, probably with a carload of hippies who had the munchies. The Pie Shop still sold fourteen kinds of pie, and the Hot House next door still sold enchiladas we could eat sitting on the seawall across the highway. Skateland, the roller skating rink across Balboa Street from the Midway held on, and George Whitney’s collection of Victorian fortune telling mechanical gypsies, peep shows, steam pianos, and a working toy carnival made entirely out of toothpicks were still on exhibit, but somehow they weren’t trippy any more.

Yet, in 1969, as the old world of Playland ebbed, across the street the brave new plant of San Francisco pop culture was sending out a hot tendril.

The Family Dog, the rock dance commune centered around original hippie Chet Helms, lost its lease on their Avalon Ballroom headquarters and moved west, out to the beach, out to a rickety wooden building where generations of San Franciscans had come to eat fried chicken, roller skate, play with their slot cars and now…dance to the Grateful Dead.

Soon longhaired freakos, velvet swathed teen heart throbs, spotty faced boys and undercover narcs were converging on the fog-shrouded building across the street from the kiddie sailboats dripping in the foggy night dew. The guys running the ski-ball concession looked at each other incredulously as Pigpen’s blues organ drew the few lingering drunks across the street.

Monday nights acid guru Steven Gaskin was filling the same hall with a kind of revival meeting for hippies called the Monday Night Class. I can’t beat Albert Bates description: “Monday Night Class became a weekly pilgrimage of throngs of hippies from up and down the coast, from high schools and university campuses, from army bases and police academies, from mountain communes and Haight Street crash pads. Thousands of people, in various states of consciousness, came with tamborines and diaphanous gowns, love beads and bangles, Dr. Strange cloaks and top hats with feathers. The open-ended discussions ventured into Hermeneutic geometry, Masonic-Rosicrucian mysticism, Ekenkar and the Rolling Stones, but opened with a long, silent meditation and closed with a sense of purpose.”

Gaskin was teaching the kids the original Huxley-Alpert-Leary hippie vision of LSD as a life-changing sacrament, not a thrill ride or a Friday night high. Challenging them to change their lives, not just trip. And the continued success of The Farm after nearly forty years implies he was to some degree successful at it.

I could never take him seriously though. Not his fault – but to me he was just good old Steve Gaskin, my hip grad student acquaintance at SF State who had a teaching assistantship in creative writing, I think. I remember when he came back from Mexico absolutely charged with psychedelic adrenalin. The guy had had a life-changing experience down there and he was telling everybody who would listen. But I wouldn’t. Like Jesus said, “A prophet is not without honor, except to his old pals.” Or something like that. But basically I thought Steven was okay.

But there were all those other guys climbing onstage at the Avalon. OK, I’m not a big swami fan, and my prejudice colors the rest of this picture. I was at the Avalon the night Allen Ginsberg introduced Swami Bhaktivedanta on stage. He was the guy who introduced the Hara Khrisna movement to the West. The two of them chanted Hare Krishna together for a while, and clicked their little bells and Om-ed it. I thought “Hmmmm… is there something in this?”. It was interesting. I’ve still got the poster for that night in a box under my bed along with a lot of other remnants of that life.

Well, it turned out there was something in it. There was macrobiotic food and colon cleansing and kundalini force for the masses and Esalen Human Potential Seminars, Khrisna Consciousness with extra child abuse for no charge, The Children of God, Werner Erhard, transcendental levitation and the whole soggy descent into dopey earnest astrological unreason that has plagued the rest of the twentieth century. Thanks a lot, Allen. Thanks a lot, Chet, for letting that fakir onstage.

Hmm, I seem to be wandering off here. Just to wrap up the obvious, the hard beat Sixties I had entered as a seventeen year old kid were over. Playland would be closed and ripped down in 1972. The Family Dog was going broke. And the soft and goushy, it’s-all-about-me Seventies were on us. Help! Run!

Photo 1: Playland’s End. September 24, 1972. Photo by Patrushka.
Photo 2: Site of Playland today. Photo by Patrushka.


8 thoughts on “Last Days of Playland-at-the-Beach

  1. Man, you’ve got some stories! Ever think about writing a book? I mean…hanging with Allen Ginsberg! Though I didn’t have your amazing experiences, I can relate to seeing the all about me 70s creep in. I remember, as a kid, watching San Francisco change from the 60s to the 70s. There were the psychedelic happy days of hanging on Hippy Hill in Golden Gate Park with my family the summer of 1967 – the air perfumed by smoke and loud with conga drums – everyone looked so blissful.Flash forward to the late seventies – Many of the same people began wearing khaki pants, polo shirts and sweaters over their shoulders as they strolled down Union Street to have goblets chablis at a fern bar. It was weird as a kid to watch attitudes, dress and my city change so much and so quickly.


  2. No one who ever ate Hot House enchiladas with an It’s It for dessert would dream of going macrobiotic! You’re right – a different breed of people came into the scene and the old “happening place” died away.


  3. You can still have the Hippy Hill experience, drums and all, on Sunday afternoons. I was just a kid (a little kid, at that) in the 70s, and not alive at all for what came before then, but there is just something about San Francisco… i lived there for a couple years, and next week i’m moving back…My soul is at peace there. Sounds cheesy, but it’s the only way i know to phrase it.


  4. Great article, I remember Gaskin talking there, I was there for other reaons, just hanging out outside, would not have been interested at the time had I even had known what he was about. But I did go and live at The Farm about 7 years afterwards and although I agree with you about the absolute nuttiness of ISKCON child abuse, spacey newage nonsense of every stripe and gushy flower children, I have to say you did miss the boat on this stuff. You tossed the baby with the bathwater. There was and is some real mystical experience to be had, and as they say in Steppenwolf, the price of admission is high, your mind. And as you saw, you pretty much HAD to have lost your mind to buy into some of that crap, haha. But the beat goes on.


  5. I barely remember a crazed wild Halloween night concert at Playland, The Youngbloods, Sun Ra, and Rushin’ River. Ah, the memories…


  6. Do you remember the coin operated train layouts at Playland. I was there in the summer of 1957 and do remember running them.
    Any help will be great,


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